Google wants to rank content that provides a positive user experience. They say so on their page about how search works:
Google already uses signals like HTTPS, intrusive ads, and mobile-friendliness for this, but in May 2021, Core Web Vitals will be added to the mix.
What to do about it
Google will use three metrics to decide whether your page passes the Core Web Vitals assessment:
The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results.
Largest Contentful Paint (LCP) How fast the largest element above the fold is loaded. It should be 2.5s or less.
First Input Delay (FID) How long it takes for your page to respond after a user interacts with it. It should be 100ms or less.
Cumulative Layout Shift (CLS) How much things move around during loading. It should be 0.1 or less.
To check these metrics for any page, use Pagespeed Insights.
To see all the pages on your website that need improvement, use the Core Web Vitals report in Google Search Console.
If any of your pages fail to pass the Core Web Vitals assessment, read our guide to improving pagespeed or talk to your developer.
4. Mobile-friendliness will be crucial for everyone
Mobile-friendliness has long been important. Google officiallymade it a ranking factor in 2015 and switched to mobile-first indexing for new websites in July 2019.
Google defines mobile-first indexing as when it ‘uses the mobile version of the content for indexing and ranking.’ Right now, 70% of sites are already on mobile-first indexing, and Google plans to switch the remaining sites before March 2021.